Blog | Marketing strategy | Page 2

9th November 2022

Organic growth at The Woodhorn Group

We’ve recently begun working on a retained basis with The Woodhorn Group, which operates a number of diversified agricultural businesses in West Sussex and Hampshire. We're supporting The Woodhorn Group with all aspects of their strategic...

15th September 2022

Digital content – getting started with video  

Video is a growing platform and is fast becoming more of a priority for marketing activity plans. Online videos now account for the majority of internet traffic, especially with research showing that it delivers strong sales results, increasing...

18th October 2021

Why should I review my marketing literature?

Whether you’re a ‘literature* heavy’ business or not, making sure your public facing documents and sales collateral are up to date, accurately reflect your brand and are actually used will ensure you don’t have huge amounts of valuable...

10th December 2019

When Innovation Becomes Impossible

I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...

17th June 2019

Data based decisions

Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...

5th May 2019

Where’s The Fold Gone?

Those of us old enough to remember the first websites will know that the design of the home page of a site finds its roots, not in the internet age as one might expect, but actually in the newspaper industry. The top half of the home page of a...

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