Blog | Marketing strategy

10th December 2019

When Innovation Becomes Impossible

I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...

17th June 2019

Data based decisions

Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...

5th May 2019

Where’s The Fold Gone?

Those of us old enough to remember the first websites will know that the design of the home page of a site finds its roots, not in the internet age as one might expect, but actually in the newspaper industry. The top half of the home page of a...

23rd November 2017

Too much data to be effective?

Data Effectiveness If the online philosophers are to be believed then we create more data every two days than was created in the first 2003 years AD. It certainly sounds good and I wouldn’t mind betting it is near some form of the truth. But...

11th July 2017

The ‘Ex’ Factor for Food

Food authenticity, where it comes from, the traditions behind its manufacture, the goodness it embodies and the collective picture that it paints in the consumers mind (and taste buds) is set to become the biggest factor in consumer choice in the...

3rd May 2017

Why going to exhibitions is still important

Exhibitions used to be big business and for some companies they were the mainstay of their annual marketing activity. But in the last decade, some of the biggest vertical shows seem to have crumbled and either downsized significantly, regionalised...

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