Blog | Marketing strategy

4th March 2022

Does my business need a virtual marketing director?

Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...

6th January 2022

What should you include in your marketing strategy?

One of the fundamental tools for marketeers is a marketing strategy. As well as helping establish your department’s plan of action and key measurables, it can act as a powerful internal document to help ensure that senior leaders understand the...

18th October 2021

Why should I review my marketing literature?

Whether you’re a ‘literature* heavy’ business or not, making sure your public facing documents and sales collateral are up to date, accurately reflect your brand and are actually used will ensure you don’t have huge amounts of valuable...

10th December 2019

When Innovation Becomes Impossible

I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...

17th June 2019

Data based decisions

Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...

5th May 2019

Where’s The Fold Gone?

Those of us old enough to remember the first websites will know that the design of the home page of a site finds its roots, not in the internet age as one might expect, but actually in the newspaper industry. The top half of the home page of a...

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