News, views and opinion

Sit down with a brew and have a read of what’s happening in the world of Recenseo

17th August 2021

How do I measure my website performance?

It never fails to astound me how few companies actually demand any sort of KPI or return from their website investment. If the same client came to me with £20k for a marketing campaign their primary focus would be the likely ROI they are going to...

24th June 2021

Why create a strategic PR plan?

Strategic PR can be a powerful tool for building brand and reputation. It gives you a voice and opinion outside your organisation, enables you to better engage with your audiences and allows you to add value to debates and topics relevant to your...

8th June 2021

LinkedOut – The Demise of LinkedIn?

I was quite an early adopter of LinkedIn – in fact I think I have a badge on my profile that suggests I was in their first million users – sounds a lot but if you think that kind of following is achieved in the blink of an eye these days. I...

9th April 2021

Protecting your brand

A strong brand is one of the most valuable assets an organisation owns. To work effectively it must be applied consistently and well. Emma Cooper, our Director, explains what you can do to help your brand come alive.   We always liken a brand...

8th December 2020

The Dirty Dozen

I used to write one of these every year, as celebrating the company birthday seemed like something worthy of writing about. But as we have slipped from ‘start-up statistic’ territory into established business status, the impetus seems to have...

7th December 2020

CSER More Important Than Ever

There will undoubtedly be a few lasting societal impacts of the Covid pandemic. Where we work, how we work, commuting, traditional retail and global travel are all likely to see significant changes, at least for the foreseeable future, if not for...

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