News, views and opinion

Sit down with a brew and have a read of what’s happening in the world of Recenseo

4th March 2022

Does my business need a virtual marketing director?

Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...

6th January 2022

What should you include in your marketing strategy?

One of the fundamental tools for marketeers is a marketing strategy. As well as helping establish your department’s plan of action and key measurables, it can act as a powerful internal document to help ensure that senior leaders understand the...

18th October 2021

Why should I review my marketing literature?

Whether you’re a ‘literature* heavy’ business or not, making sure your public facing documents and sales collateral are up to date, accurately reflect your brand and are actually used will ensure you don’t have huge amounts of valuable...

17th August 2021

How do I measure my website performance?

It never fails to astound me how few companies actually demand any sort of KPI or return from their website investment. If the same client came to me with £20k for a marketing campaign their primary focus would be the likely ROI they are going to...

24th June 2021

Why create a strategic PR plan?

Strategic PR can be a powerful tool for building brand and reputation. It gives you a voice and opinion outside your organisation, enables you to better engage with your audiences and allows you to add value to debates and topics relevant to your...

8th June 2021

LinkedOut – The Demise of LinkedIn?

I was quite an early adopter of LinkedIn – in fact I think I have a badge on my profile that suggests I was in their first million users – sounds a lot but if you think that kind of following is achieved in the blink of an eye these days. I...

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