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5th July 2016

Marketing by name – Where next for UKIP and Music Magpie?

We are regularly asked where our company name stems from and many are surprised to hear that it was not our first choice; in fact it was some way down quite a varied list. To arrive at our name, we considered two things, both related to marketing....

26th April 2016

Why traditional **ATTENTION GRABBING** marketing won’t work…

At the end of last week I was lucky enough to be given a ticket to the “sold out in 60 seconds” digital marketing conference of the year: BrightonSEO…and I loved it! Full of inspiration from the speakers at the event, I came away with some...

3rd April 2016

Lead qualification and closing – It’s an age thing

If you are like me you will stop every so often and realise that you sound like one of your parents. At the same time you will realise that actually, they were right – you just knew (or thought you knew) better when you were aged 9..! It recently...

22nd February 2016

Finding the ‘G’ Spot in 8 seconds

X, Y, Z, Millennials, Centennials, Baby Boomers do you know the difference? Do you know which generation is most likely to buy your product and/or service and why? More interestingly, do you know which generation you are? It turns out I was wrong...

18th February 2016

The ART of marketing

It was our turn to take time out of doing our client’s marketing and spend some time focusing on our own! So what did we do? This time, we opted for a highly targeted approach by sending the campaign to 13 selected businesses we want to work with...

22nd December 2015

Marketing by numbers

Accountability is our watch word. We love nothing better than proving the worth of marketing. Set us a KPI, ask us about ROI and challenge us about stats. Quite frankly there is nothing more satisfying than seeing a wry smile on an FD's face when...

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