Blog | Marketing strategy | Page 6

9th June 2015

Chas, Dave and Google – What’s the link?

What on earth do Chas and Dave have to do with Google and search engines, I hear you say? The answer is we ‘rabbit, rabbit, rabbit’... We are talking to and asking questions of Google more than ever before and you need to be aware of this...

21st May 2015

Changing consumer perception and behaviour

This Girl Can, she's called Victoria It is possible to change perceptions and consumer behaviour, it's just not that easy.  The phenomenal #Thisgirlcan campaign from Sport England is proud and it should be. The campaign was successful in so many...

11th May 2015

Are your staff damaging your brand?

Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...

29th April 2015

Insecurity: A First World problem – and Poldark

Gosh, what a row! What an amusing, engaging, utterly brilliant row! The last row like this took place over the Sainsbury’s Christmas advert (remember? Christmas Truce… chocolate bar…?).  So, is it good marketing? What do you think? Why do...

8th April 2015

Even Starbucks can get an integrated campaign wrong

Think about what your brand stands for ... Social media opens up a world of opportunity and creativity for companies to get their messages out. It’s an exciting playground, but in every playground are often obstacles to trip over so it’s vital...

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