4th March 2022
Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...
10th December 2019
I am increasingly of the opinion that businesses get to a point whereby innovation becomes impossible. They may possess the wish and willingness to update, adapt and change systems but when it comes to the execution of change, they meet with too...
8th November 2019
Emma once worked with a Director who famously wore a special pair of socks when it was ‘marketing day’. As a finance professional, his everyday socks were black, plain – you may even say austere. His marketing socks however, were (by his own...
5th August 2019
We are delighted to add Tinwood Estate, one of the founding English sparkling wine producers, to our Food and Beverage portfolio. We’ll be working with Tinwood on a retained basis to provide strategic direction for public relations, campaigns,...
17th June 2019
Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...
15th June 2018
I think it was around 2004 and it was a family party. My brother was working at Nokia at the time and at that point they were the leading mobile phone manufacturer – how times have changed. He presented me with a phone concept he was working on...
