18th October 2021
Whether you’re a ‘literature* heavy’ business or not, making sure your public facing documents and sales collateral are up to date, accurately reflect your brand and are actually used will ensure you don’t have huge amounts of valuable...
17th August 2021
It never fails to astound me how few companies actually demand any sort of KPI or return from their website investment. If the same client came to me with £20k for a marketing campaign their primary focus would be the likely ROI they are going to...
24th June 2021
Strategic PR can be a powerful tool for building brand and reputation. It gives you a voice and opinion outside your organisation, enables you to better engage with your audiences and allows you to add value to debates and topics relevant to your...
8th June 2021
I was quite an early adopter of LinkedIn – in fact I think I have a badge on my profile that suggests I was in their first million users – sounds a lot but if you think that kind of following is achieved in the blink of an eye these days. I...
9th April 2021
A strong brand is one of the most valuable assets an organisation owns. To work effectively it must be applied consistently and well. Emma Cooper, our Director, explains what you can do to help your brand come alive. We always liken a brand...
8th December 2020
I used to write one of these every year, as celebrating the company birthday seemed like something worthy of writing about. But as we have slipped from ‘start-up statistic’ territory into established business status, the impetus seems to have...
