5th October 2017
I was watching BBC breakfast the other day and they were broadcasting from a Gin distillery. During the intro to the item Steph McGovern talked about the growth in the gin market and the numbers of micro distilleries popping up around the country....
22nd December 2015
Accountability is our watch word. We love nothing better than proving the worth of marketing. Set us a KPI, ask us about ROI and challenge us about stats. Quite frankly there is nothing more satisfying than seeing a wry smile on an FD's face when...
3rd August 2015
You might already know that we’re quite a vocal bunch and can’t help but have our say on topical issues that come up regularly in the media, often sparking debate in the office. This USP theory is no exception as, after all, it is our job to...
18th June 2015
Brand is a funny creature. Sometimes it is so intrinsic that it can be difficult to put your finger on brand values and key messages – but, boy, when someone gets it wrong, everyone can see it. Recently, Portsmouth’s Spinnaker Tower announced...
11th May 2015
Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...
22nd December 2014
Wow! That was a bombshell… Glorious Goodwood is no longer ‘glorious’. Talk about undermining a brand! From 2015, this established annual promise in the horseracing calendar is going to be known as Qatar Goodwood Festival. Considerably less...
