Blog | Branding | Page 2

18th June 2015

Painting the town red

Brand is a funny creature. Sometimes it is so intrinsic that it can be difficult to put your finger on brand values and key messages – but, boy, when someone gets it wrong, everyone can see it. Recently, Portsmouth’s Spinnaker Tower announced...

11th May 2015

Are your staff damaging your brand?

Sign-written cars are a great device for getting your brand in front of people. But if they’re driven badly; even illegally or dangerously by a staff member, it’s not so great – and can be more damaging than you realise… Brand values...

29th April 2015

Insecurity: A First World problem – and Poldark

Gosh, what a row! What an amusing, engaging, utterly brilliant row! The last row like this took place over the Sainsbury’s Christmas advert (remember? Christmas Truce… chocolate bar…?).  So, is it good marketing? What do you think? Why do...

8th April 2015

Even Starbucks can get an integrated campaign wrong

Think about what your brand stands for ... Social media opens up a world of opportunity and creativity for companies to get their messages out. It’s an exciting playground, but in every playground are often obstacles to trip over so it’s vital...

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