News, views and opinion

Sit down with a brew and have a read of what’s happening in the world of Recenseo

17th October 2025

Why outsource your marketing

Running a small or medium-sized business means you’ll no doubt be wearing lots of hats! From managing operations and your team to keeping clients or customers happy, it’s easy for marketing to take a back seat. Outsourcing your marketing...

6th January 2025

What should you include in your marketing strategy?

One of the fundamental tools for marketeers is a marketing strategy. As well as helping establish your department’s plan of action and key measurables, it can act as a powerful internal document to help ensure that senior leaders understand the...

3rd October 2024

Does my business need a virtual marketing director?

Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...

11th July 2024

Why use internal marketing communications?

Effective communication isn't just about reaching external audiences; it's equally important within your organisation. We've seen the impact of internal marketing communication in aligning teams with business goals, fostering a positive working...

25th June 2024

Will AI kill the copywriter?  

With the latest features of AI technology, many are questioning whether copywriters are going to be affected and possibly out of jobs. And the simplest answer is no - AI won’t kill copywriters. But why is this? Many copywriters will be aware of...

17th March 2024

A #Hashtag does not a marketing strategy make

I set out to write this as a full blog post but I increasingly think that the title says it all. However, that wouldn’t make for exciting reading or do much for SEO, so to elaborate, here’s why this is the latest stone in my shoe. Twice in...

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