17th March 2024
I set out to write this as a full blog post but I increasingly think that the title says it all. However, that wouldn’t make for exciting reading or do much for SEO, so to elaborate, here’s why this is the latest stone in my shoe. Twice in...
4th March 2022
Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...
18th October 2021
Whether you’re a ‘literature* heavy’ business or not, making sure your public facing documents and sales collateral are up to date, accurately reflect your brand and are actually used will ensure you don’t have huge amounts of valuable...
17th August 2021
It never fails to astound me how few companies actually demand any sort of KPI or return from their website investment. If the same client came to me with £20k for a marketing campaign their primary focus would be the likely ROI they are going to...
8th June 2021
I was quite an early adopter of LinkedIn – in fact I think I have a badge on my profile that suggests I was in their first million users – sounds a lot but if you think that kind of following is achieved in the blink of an eye these days. I...
8th December 2020
I used to write one of these every year, as celebrating the company birthday seemed like something worthy of writing about. But as we have slipped from ‘start-up statistic’ territory into established business status, the impetus seems to have...
