4th March 2022
Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...
6th January 2022
One of the fundamental tools for marketeers is a marketing strategy. As well as helping establish your department’s plan of action and key measurables, it can act as a powerful internal document to help ensure that senior leaders understand the...
24th June 2021
Strategic PR can be a powerful tool for building brand and reputation. It gives you a voice and opinion outside your organisation, enables you to better engage with your audiences and allows you to add value to debates and topics relevant to your...
13th February 2019
Introduction to SEO Your website needs to fulfil two main roles. The first is to get the attention of prospective clients. The second is to make sure any content is search engine friendly to achieve good SEO therefore ranking the site highly...
3rd October 2017
Some may argue that social media is not PR and that PR is not social media, but recent events have taught us that the lines between are becoming increasingly blurred. Let me give you an example. A client comes to us for PR support and as usual we...
3rd October 2017
Food and drink sales channels You’re an artisan producer. You’ve created a sublime new product and now you want to take it to market – but which channel is right for you and your product? In the main, you have four to choose from and each...
