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3rd May 2017

Why going to exhibitions is still important

Exhibitions used to be big business and for some companies they were the mainstay of their annual marketing activity. But in the last decade, some of the biggest vertical shows seem to have crumbled and either downsized significantly, regionalised...

28th April 2017

Who cares about catchment! You’ve got to compete.

Decades ago when I was just a lad and all this were just fields, my parents fulfilled their legal obligation to send me to school. Was there a discussion about which school to send me to, did they focus on the latest Ofsted report, did they start...

15th September 2016

The Benefit of Tight Briefs

If you arrived here looking for advice on choosing the right underwear, then I apologise in advance – this blog post is actually about getting the most from your strategic marketing partner! Stay on though, its’ good reading and may be useful to...

26th August 2016

Photosensitive with Instagram

Ask any marketer what platforms they should be focusing on, or where the future is heading in the marketing landscape, and within the first few words of their response, the term social media will be proudly mentioned. And here at Recenseo we would...

5th July 2016

Marketing by name – Where next for UKIP and Music Magpie?

We are regularly asked where our company name stems from and many are surprised to hear that it was not our first choice; in fact it was some way down quite a varied list. To arrive at our name, we considered two things, both related to marketing....

11th May 2016

Does Politics have a place in social media?

A slightly controversial question, perhaps, and for some a waste of time; why wouldn't politics have a place? But let's look at the principles behind politics - and the principles behind social media… Obama was the first high profile politician to...

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