4th March 2022
Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...
15th September 2016
If you arrived here looking for advice on choosing the right underwear, then I apologise in advance – this blog post is actually about getting the most from your strategic marketing partner! Stay on though, its’ good reading and may be useful to...
23rd May 2016
Education is an important subject for us. Two of our team are school governors, and as a business we fund a breakfast scheme in a Sussex secondary school, ensuring that disadvantaged children are provided with a meal at the start of the...
3rd April 2016
If you are like me you will stop every so often and realise that you sound like one of your parents. At the same time you will realise that actually, they were right – you just knew (or thought you knew) better when you were aged 9..! It recently...
22nd December 2015
Accountability is our watch word. We love nothing better than proving the worth of marketing. Set us a KPI, ask us about ROI and challenge us about stats. Quite frankly there is nothing more satisfying than seeing a wry smile on an FD's face when...
22nd December 2014
Wow! That was a bombshell… Glorious Goodwood is no longer ‘glorious’. Talk about undermining a brand! From 2015, this established annual promise in the horseracing calendar is going to be known as Qatar Goodwood Festival. Considerably less...
