Blog | Marketing strategy

17th March 2023

A #Hashtag does not a marketing strategy make

I set out to write this as a full blog post but I increasingly think that the title says it all. However, that wouldn’t make for exciting reading or do much for SEO, so to elaborate, here’s why this is the latest stone in my shoe. Twice in...

9th November 2022

Organic growth at The Woodhorn Group

We’ve recently begun working on a retained basis with The Woodhorn Group, which operates a number of diversified agricultural businesses in West Sussex and Hampshire. We're supporting The Woodhorn Group with all aspects of their strategic...

15th September 2022

Digital content – getting started with video  

Video is a growing platform and is fast becoming more of a priority for marketing activity plans. Online videos now account for the majority of internet traffic, especially with research showing that it delivers strong sales results, increasing...

4th March 2022

Does my business need a virtual marketing director?

Even though the number Chief Marketing Officers and Marketing Directors is on the increase, marketing remains a seriously underrepresented function at the boardroom table. It’s still not that uncommon for the marketing team to only be invited...

6th January 2022

What should you include in your marketing strategy?

One of the fundamental tools for marketeers is a marketing strategy. As well as helping establish your department’s plan of action and key measurables, it can act as a powerful internal document to help ensure that senior leaders understand the...

18th October 2021

Why should I review my marketing literature?

Whether you’re a ‘literature* heavy’ business or not, making sure your public facing documents and sales collateral are up to date, accurately reflect your brand and are actually used will ensure you don’t have huge amounts of valuable...

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