Keeping up with things

Sit down with a brew and have a read of what’s happening in the world of Recenseo

15th June 2018

Opinions are like a##eholes and social media is full of them

I think it was around 2004 and it was a family party. My brother was working at Nokia at the time and at that point they were the leading mobile phone manufacturer – how times have changed. He presented me with a phone concept he was working on...

12th December 2017

Christmas in July

It's a funny old thing PR. Take today. Everyone is knee deep in Christmas planning, present buying and so on and we’re writing about Easter and spring time. We’re considering summer affiliations. And with some of our food clients we’re looking...

23rd November 2017

Too much data to be effective?

Data Effectiveness If the online philosophers are to be believed then we create more data every two days than was created in the first 2003 years AD. It certainly sounds good and I wouldn’t mind betting it is near some form of the truth. But...

5th October 2017

Provenance – Don’t Fake It!

I was watching BBC breakfast the other day and they were broadcasting from a Gin distillery. During the intro to the item Steph McGovern talked about the growth in the gin market and the numbers of micro distilleries popping up around the country....

3rd October 2017

When Social Media Becomes PR

Some may argue that social media is not PR and that PR is not social media, but recent events have taught us that the lines between are becoming increasingly blurred. Let me give you an example. A client comes to us for PR support and as usual we...

3rd October 2017

Food and Drink Sales Channels – Choose carefully!

Food and drink sales channels You’re an artisan producer. You’ve created a sublime new product and now you want to take it to market – but which channel is right for you and your product? In the main, you have four to choose from and each...

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