Blog | consumer

23rd November 2017

Too much data to be effective?

Data Effectiveness If the online philosophers are to be believed then we create more data every two days than was created in the first 2003 years AD. It certainly sounds good and I wouldn’t mind betting it is near some form of the truth. But...

11th July 2017

The ‘Ex’ Factor for Food

Food authenticity, where it comes from, the traditions behind its manufacture, the goodness it embodies and the collective picture that it paints in the consumers mind (and taste buds) is set to become the biggest factor in consumer choice in the...

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