Blog | consumer behaviour

23rd November 2017

Too much data to be effective?

Data Effectiveness If the online philosophers are to be believed then we create more data every two days than was created in the first 2003 years AD. It certainly sounds good and I wouldn’t mind betting it is near some form of the truth. But...

21st May 2015

Changing consumer perception and behaviour

This Girl Can, she's called Victoria It is possible to change perceptions and consumer behaviour, it's just not that easy.  The phenomenal #Thisgirlcan campaign from Sport England is proud and it should be. The campaign was successful in so many...