23rd November 2017
Data Effectiveness If the online philosophers are to be believed then we create more data every two days than was created in the first 2003 years AD. It certainly sounds good and I wouldn’t mind betting it is near some form of the truth. But...
5th October 2017
I was watching BBC breakfast the other day and they were broadcasting from a Gin distillery. During the intro to the item Steph McGovern talked about the growth in the gin market and the numbers of micro distilleries popping up around the country....
3rd October 2017
Some may argue that social media is not PR and that PR is not social media, but recent events have taught us that the lines between are becoming increasingly blurred. Let me give you an example. A client comes to us for PR support and as usual we...
3rd October 2017
Food and drink sales channels You’re an artisan producer. You’ve created a sublime new product and now you want to take it to market – but which channel is right for you and your product? In the main, you have four to choose from and each...
30th August 2017
On Friday 28th July, we swapped the indoors for the outdoors, changed our workwear for old jeans, wellies and gardening gloves and spent the day giving a helping hand to local charity, Chichester Forest School. The charity works with pupils from...
11th July 2017
Food authenticity, where it comes from, the traditions behind its manufacture, the goodness it embodies and the collective picture that it paints in the consumers mind (and taste buds) is set to become the biggest factor in consumer choice in the...
