This is an interesting blog post from The Wall…
If a brand as big as Aston Martin can get it wrong…
It illustrates the relationship your customers have with your brand. Not your company, but your brand. It’s about the promise you make through your communications and your marketing and how you deliver it in your service. It’s about setting and meeting expectations and literally delivering on your promise.
Brand gaffes: Three lessons for marketers from brands that went badly off-message
If you’re not delivering what you’re promising to your customers, give us a call.
