Marketing and PR used to be simple. You had literature, exhibitions, sales letters, advertising and maybe a bit of PR – which was limited to a few key publications. Then the internet came and the world changed. Digital marketing was born and the job of the marketing and PR team went from being 9 to 5, to 5 to 9, to 24/7 x 365! Digital marketing is always ‘on’ and it’s loud, so you need to make yourself heard.
Truth be told, most people cannot define what constitutes ‘digital marketing’ – is it web, SEO, social media, email marketing, mobile marketing, online PR, AdWords…? Well – it’s all of that and a bit more. Sadly, you don’t get to drop traditional marketing and just focus on digital, you must make room for a handful more spinning plates, but our expertise comes in helping you define which elements are relevant for you and your product/service and then maximising your impact in that space.
Your digital presence speaks volumes about who you are and what you do, so it’s important to get it right. Digital tools help you build your brand, make you stand out from the crowd and connect with potential customers worldwide across a range of demographics and generations. Whether you like it or not, you need to know your FaceTube from your LinkedBook and above all else don’t land InTwitter!
As you would expect from a strategy led agency, we wont simply say ‘do it all’ – everything has its place in the bigger plan. We will work with you to determine what are the right outlets for your strategy, how to use them and what role they play in delivery your business objectives.
It doesn’t matter if you’re new to the world of digital marketing or up and running and need added support, we can help you – from web to social media and everything in-between.