Tributes is a leading supplier to the funeral sector, providing creative and memorable products to support families through bereavement. With the appointment of a new, dynamic Managing Director, Tributes was keen to review its strategic marketing to ensure continued success and help it meet growth targets.
We initially undertook a full marketing review to explore the company’s origins, heritage, USPs and strategic direction. All existing materials and activities were taken into consideration and the outcome was a revised brand deck and 12 month activity plan. We were then retained to help deliver the plan and provide strategic support to the sales and marketing team, facilitating monthly marketing meetings, and helping co-ordinate campaigns and customer communications. As part of the retainer we have also helped in the recruitment of a new Marketing Manager and provided interim support as a virtual Marketing Director to ensure that all activities remain on track.
“After many years of doing the same thing, Recenseo helped to guide our marketing functions in a new direction. They have provided stability when changes occurred within the marketing department and supported with recruiting a new Marketing Manager. Recenseo provide quality advice on all levels of marketing from strategic overview, yearly marketing plans, campaign management, operational support and day to day involvement with the sales and marketing teams.”
Adam Masters, MD, Tributes Limited