The Client

The Fry Group provides tax and financial planning to high net worth individuals in the UK and abroad, and has offices in the UK, Hong Kong, Singapore, Belgium and Spain.

The Brief

The Fry Group is our longest-standing client. Managing all of their websites, we take care of copy, design, and SEO. Each website has to say the same thing, but differently, to meet both compliance and geographical requirements. We also help, support and guide on the company’s marketing programme and handle its newsletter and brochure copywriting, design and production; e-shot news programme; social media management; advertising programme; regional ad-hoc PR and media relations and branding and corporate reputation. One of our favourite projects for the Fry Group was to produce their history book. We were given access to an archive box, bursting with letters and photos. Pouring 120 years of heritage into one book, we printed 200 copies for staff, and 800 copies for clients. 

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