The Client

Nolan Business Solutions provides business software, offering solutions built on NetSuite or Microsoft Dynamics platforms. The company specialises in new system implementations and takes a consultative approach from to work closely with its customers to implement solutions which add value and promote competitive advantage.

Nolan asked us to research and develop a range of highly targeted new business lead generation campaigns.

The Brief

Nolan sits in a very busy market place so we began by identifying its sectors specialisms and developed individualised campaigns for each one. We targeted professional services organisations, start-up tech companies and the referrers market. This involved the purchase and management of data, which we then used for highly targeted, campaign-led direct marketing. All the campaigns were innovative, personalised and reflected the decision-making criteria for each target audience, to make Nolan’s brand stand out from competitors.

From personalised ‘divorce’ papers, tied with Nolan branded ribbon, to encourage businesses to break away from their existing software, to speaking opportunities with affiliate partners, all activity generated a positive response, and strong return on investment.

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