Moorcroft Equine Rehabilitation Centre is a charity in Slinfold, West Sussex. Established in 1999, the Centre provides equine rehabilitation and re-training to horses, and runs an education centre offering bespoke courses with industry experts on all aspects of equine soundness, rehab and care.
As a charitable organisation Moorcroft was keen to re-position its activities to diversify its income streams, and make the most of its recently improved facilities. Moorcroft has a very wide range of audiences – from professional vets and therapists to the general public. With this in mind, we worked quickly to re-establish Moorcroft across its target press, in order to raise its profile across professional and consumer audiences. Within weeks we secured a handful of regular articles for the Moorcroft team, enabling solid, ongoing relationships with key press. We also supported the charity with a strategic marketing exercise, and worked on a range of associated activities including content generation and social media management.