The Client

Lakeside North Harbour is the leading office campus on the South Coast providing everything a business needs to continue growing and developing. The range of versatile spaces on a single campus is unparalleled locally and means the campus can support businesses throughout their expansion from 1,500 to 100,000 sq. ft, even offering self-build options.

Lakeside North Harbour has an outstanding lifestyle wraparound to the traditional workspace, strong connections with the regional business community and industry leading companies on campus that create a successful business community.

The Brief

The brief for Lakeside North Harbour quickly expanded to encompass a full targeted campaign-led strategy to help build a pipeline of prospective occupiers and engage the community of existing occupiers. Today we provide a 360° role. Early on we carried out a SWOT analysis, created a brand deck, and fine-tuned the business’ tone of voice. The quarterly campaign themes allow us to indulge our creative side, producing imagery in a very visual format.

We run all regional PR for Lakeside North Harbour. Campaigns encompass outdoor advertising, billboards, bus wraps, direct marketing, social media, and posters around Campus. We also manage the content for and produce the Campus newsletter which has a distribution of over 10,000 copies. Within our remit, we help to manage all external agencies. Like all our clients, our work with Lakeside North Harbour is governed by agreed KPIs, which we regularly meet and exceed.

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