The Client

Intouch Business appointed Recenseo on a project basis to assist with the delivery of a direct marketing campaign highlighting it’s work with major international charity, Sightsavers.

The Brief

Intouch came to us requiring a campaign on a specific project. The campaign focused on four key areas that Intouch Business had assisted Sightsavers on through their IT system; visibility, traceability, data connectivity and reporting. A large conference was being held, attended by the leading global charities at which Sightsavers discussed the quality of its internal systems. Whilst present at the event, supporting Sighsavers, Intouch Business was not given the opportunity to demonstrate its software. So we had to develop an alternative means of leveraging the opportunity.

With the endorsement of Intouch Business’ technology by Sightsavers at the conference, we developed a highly successful direct mail campaign to the attendees, showing that Intouch Business were behind the technology. Timely and produced to a high quality, the campaign delivered valuable contact with key targets in the major global charities and generated both inbound and outbound sales leads.

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