The Client

HULFT is the flagship product from Saison, a Japanese IT solution innovator. HULFT enables companies to automate traditionally manual processes, to eliminate the risks of duplication and errors which are inherent when rekeying data. The solution is being used by more than 10,000 customers across 43 countries.

The Brief

With a HQ in Japan and strong presence in the US, we were tasked by HULFT’s first UK team to help establish the company’s presence across EMEA. Following an immersion session with the UK and US teams we identified what marketing activities were required locally and developed an integrated marketing plan encompassing web, digital advertising, video production and PR. Regular conference calls keep all marketing functions around the world in the loop to help maintain strategic focus on the company’s milestones and sales objectives. 

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