The Client

Care2Connect is privately owned provider of homecare to people across West Sussex. Its experience of homecare and commitment to rigorous ongoing training for staff ensure it offers an excellent level of care which customers and their families can trust and rely on.

The Brief

Making Care2Connect prominent amongst its competitors required fresh thinking and a clear understanding of the key issues facing this sector. We explored the organisation’s opportunities and challenges, auditing current activity and creating an effective ongoing strategy. Recruitment was Care2Connect’s biggest challenge, so we recommended placing job vacancies on their website, engaging a dedicated recruitment partner and reviewing its advert copy on main job portals.

We overhauled website content; the site being previously invisible. Care2Connect had a steady flow of local authority work, but wanted to also diversify into the more lucrative private client arena. We produced adverts with fresh creative for both recruitment, and to acquire private clients. We looked at brand positioning, and created a brand deck for the organisation to ensure consistency across all channels. In addition, we also managed email communications; print and shop advertising and social media. Care2Connect was acquired by Apex Prime Care in 2022.

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