2nd June 2015 | Ben

Web Marketing

All websites need good housekeeping

Here at Recenseo we live, eat and breathe content… It’s what we do. So we know our stuff! The following came out of a recent discussion with a regional professional services client of ours and we felt a blog post coming on…

Be house proud about your website

Be house proud about your website

In the fast-evolving world of the internet, there are a few things that you can keep an eye on yourself when it comes to your website. It’s all about good housekeeping…

From ensuring that your website is mobile-optimised (responsive) to minimising the risk of being hit by the Penguin update, Google’s constantly moving algorithms rule the roost. And there’s just no getting away from it – recent figures state that 60% of all Google searches are now performed on a mobile device… #justsaying

Whilst it is true that the more content you have, the better, the real test is in the SEO. All user-generated content is ever-evolving and needs to be optimised efficiently to be found. But, governed by the internet giant, optimisation should never be seen as an exact science.

Clearing the cobwebs
We often find that clients jump from writing content directly to ‘doing SEO’, missing out some of the fundamental good housekeeping steps. Here are a few pointers to help keep your ‘house’ in order:

  • There should only be one H1 tag on each page
  • All media, images, files and documents need to be correctly named
  • ALL posts should be categorised and tagged
  • Avoid duplicate content
  • Make sure broken links and 404s are fixed and removed
  • Remove invaluable content

All these points are best practice for uploading content, but of course, they’re not the only things you need to be aware of…

Maintaining a house to be proud of
Before valuable resources are spent on SEO, all content offered up must be in the cleanest and simplest possible format with correct signposting to Google. If the website is doing everything it can on its own, SEO will be more effective for Google meaning a higher chance of discovery against your competitors. You’ll be fighting for that number 1 spot soon with our SEO gems!

If you really need hand-holding through this, or honestly you just want someone else to do it for you, give us a call. We’d be happy to wield our dusters and give your website a spring clean.

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