The Client

Nolan provides business solutions with software, offering solutions built on NetSuite or Microsoft Dynamics platforms. The company specialises in new system implementations and takes a consultative approach from to work closely with its customers to implement solutions which add value and promote competitive advantage.

The Brief

Recenseo was appointed by Nolan to research and develop a range of highly targeted new business lead generation campaigns. Focusing on vertical sector specialisms, and picking up on the fact that Nolan wanted to capitalise on the high rate of referrals it enjoyed, the campaigns profiled prior referrals and existing clients in each sector to develop a personalised message based on key drivers.

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