The Client

Cheeky Boy Sauces are a range of delicious, healthy, all-natural sauces with a kick. Each distinctive sauce is packed with personality and is made using a unique recipe using only fresh and authentic ingredients. The company was founded in 2016 by adventurer and food lover, Kaye Foong who wanted to add a twist to traditional recipes, and has created a range of sauces inspired by his far ranging travel adventures around Europe, Central Asia and the Far and Middle East.

The Brief

We work with Cheeky Boy Sauces on a retained basis, providing strategic direction for a number of marketing activities including public relations, stockist recruitment and engagement, event support and digital presence – taking in both social media and website. We also support the company’s ongoing push to secure recognition in a range of food awards and start-up business programmes.

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