The Client

Charles Martell is the creator of Britain’s smelliest cheese, Stinking Bishop. Produced on his picturesque farm in Dymock, Gloucestershire, it has become a world-renowned and well-loved cheese. The cheese is made from the milk of the Gloucestershire cow – a breed which Charles helped protect from extinction – before being washed in the juice of perry pears grown on the farm. This process gives the cheese its distinct and internationally renowned smell!

The Brief

Stinking Bishop appointed Recenseo to develop its first co-ordinated marketing strategy. This exercise resulted in focused activities around stockist recruitment, engagement and promotion and targeted social media activity. We also look after Stinking Bishop’s media relations, awards programmes, competitions and affiliations.

Back to top