The Client

Care2Connect is privately owned provider of homecare to people across West Sussex. Its experience of homecare and commitment to rigorous ongoing training for staff ensure it offers an excellent level of care which customers and their families can trust and rely on.

The Brief

Ahead of an acquisition, Care2Connect wanted to address its marketing program to ensure a good level of communication with both existing and new customers. Like many other care providers, the overriding demand for Care2Connect is recruitment of good staff and new private care clients. Therefore, the need to stand out in a crowded market place required some fresh thinking and an understanding of the key issues facing this sector.

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