Making Sense of Social Media for Professional Services!

Social media has put many businesses into an unnecessary frenzy… What’s it about? How does it work? How can we keep up? What will work for us? How can we use it to drive sales?

Coalition Marketing has been running Social Media courses for over 3 years. This half-day course is aimed at giving attendees a good foundation in the world of social media. It provides an equal balance of interactive presentation, discussion and group work on the applications that businesses should be using in their marketing mix. It is ideal for those who are taking their first steps in Social Media and those who have started but want to top up their knowledge.

This session will cover:

• What social media is really about

• The most popular sites and how they can work for professional services

• What’s right for you, your objectives – and your audiences

• Creating content for different channels

• Integrating it into a sales and marketing plan

• Managing social media methods and using your time effectively

• How to measure if social media is working or not

Date: Tuesday 19th March 2013
Time: 09.30 – 13.00
Location: Recenseo, Manor Farm Barns, Donnington
Cost: £99 + vat per person

For more information about this course – e-mail Limara Hassall or call 01243 214177.

Or click here to book a place.

We are pleased to announce that from the 1st January 2013 Coalition Marketing became part of the Recenseo business.

Coalition is a well-established marketing communications business, based in Chichester and serving clients across the south east. Since launching in 2007 Louise Fenwick, Managing Director, has built an impressive client list and network of contacts that she will bring with her. Louise specialises in social media marketing and working with organisations to deliver strategic marketing planning.

Louise brings with her significant marketing experience having previously worked with NHS trusts and London City Airport. She will also extend and enhance our existing marketing team and give our clients access to a wider range of skills. In particular we very pleased that we can now offer a deeper understanding of social media as this should form a major part of any companies marketing and PR program.

Louise will be working alongside the existing team to deliver our current contracts and also seek new opportunities for the combined business to help SME’s plan and execute a robust marketing strategy.

For more information on Coalition Marketing visit www.coalitionmarketing.co.uk.

Or contact Ben Cooper on 01243 214175.

Recenseo is seeking a competent, well presented and intelligent individual to join us as a Marketing Assistant to help us develop and grow the marketing consultancy sector of the business. The role is client facing and requires interaction with clients, agencies and suppliers.

Specific Responsibilities

Copywriting and Newsletter Production
Website Marketing/Social Media Marketing
Networking
Event Management
Database Management
Report Preparation

General Information
The role will be based at our offices in Apuldram, near Chichester, West Sussex. The office is in a rural location and use of own transport is essential.

Key Qualities
The Marketing Assistant should have first class copywriting skills. Confidence and the ability to speak up with ideas and challenge clients is essential. The role is not to just provide a marketing delivery service; our consultative approach means we will often meet with resistance and so a measured, pro-active approach is essential.

Applications
Applications for the post should be made to Mrs Emma Cooper via emma@recenseo.co.uk by 31st July 2012. Strictly no agencies please.

The power of a good website cannot be underestimated. If your website is working it will rank highly in search engines, generate new enquiries into your business, communicate effectively with new and existing customers and differentiate you from your competitors.

Yet in recent times there has been a growth in the number of web agencies and web designers – each with their own content management system (CMS). A CMS is the foundation or engine on which a website is built, and by programming each of their websites using a particular CMS platform the web designer or agency can effectively tie in each client for the duration.

Many companies use an outsourced web designer because they do not have the skills in-house to build and maintain a website. As a result, the process of choosing a website is driven to a greater extent by the designs proposed rather than the engine the designs ‘sit’ on. The issue comes if a website – which has been sold on its look and feel – does not perform. By this stage, a great deal of time and money has been spent in getting a new site up and running and the company may not have the appetite or the funds to begin the process again.

There may also be future proofing issues for websites which have been designed by an agency or designer, on a unique CMS. If the designer or agency ceases trading, or is acquired by another business, companies could find themselves with a site which is virtually redundant.

A Real Life Case Study
Recently, we were asked to take over a client’s website which had not been ranking well – despite a significant design and build cost just 12 months ago. After some time working with their existing agency, the client discovered that it was the framework of the site which was the issue and felt they had no choice but to move their site away from their existing agency. The client liked the design so when we took over the project we kept the same look and feel, and simply changed the engine the website worked on. Notably, we used an engine which is recognised as being a leading CMS in the industry and which is not tied to any particular web agency or designer. In truth it is ‘portable’ – enabling the client to properly own the site both now and in the future, without being tied into a particular designer or agency. Using the engine we have also ensured that each page is optimised for its own unique keywords, that proper page titles and meta descriptions (the way search engines ‘read’ the page) are in place, and that regular, original news items, are being added. Within six weeks of the changes the site began ranking on page 1 of Google for its key search terms, and increased its visitor numbers by 20%.

Most importantly, the site is now built on a suitable system which can be ported to a different designer or hosting company as the client’s needs require.

For more information about effective website management, or to see examples of our website work, please contact Emma Cooper on 01243 217175 or emma@recenseo.co.uk.

The first of 4 new website projects managed by Recenseo has now gone live and is already flying high in Google rankings thanks to copy and structure designed by Recenseo.

The contract for an Essex based IT solutions partner will ultimately deliver 4 new websites, including the main head office site and 3 vertical specific portals. The first site deals exclusively with the provision of telephone systems for business and in particular highlights the companys specialist knowledge in the Avaya IP Office, VOIP solution. The site has been designed to attract maximum organic listings and is already leading the field for key terms after just 3 weeks. To see the site please visit www.phonesystemsforbusiness.co.uk or www.avaya-ip-office.com

The additional sites will be coming on stream over the next 3 months. If you want to deliver more benefit from your website, please contact us today to find out how we can help.