Blog | Target Markets

17th June 2019

Data based decisions

Like every other industry, the marketing sector is awash with data. In fact, we have access to so much personal and demographic data now that John Wanamaker’s assertion that half of his marketing budget was wasted should no longer hold water. With...

22nd February 2016

Finding the ‘G’ Spot in 8 seconds

X, Y, Z, Millennials, Centennials, Baby Boomers do you know the difference? Do you know which generation is most likely to buy your product and/or service and why? More interestingly, do you know which generation you are? It turns out I was wrong...

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